Your trusted retail partner

With over 25 years of experience, we support your business growth through flexible product assortments, a transparent supply chain, and reliable on-time delivery. 

More than a supplier

We work with retail chains, wholesalers, and online and physical retailers — including home improvement retailers — to reduce complexity, ensure reliable supply, and control costs.

With global sourcing, in-house production, and decades of experience, the blue ABENA logo stands for quality, trust, and long-term partnership.

Reach out today

Six shelf-ready solutions

We offer six diverse, ready-to-sell concepts focused on everyday needs, lifestyles, and interests. Before launching the right concept, we assess competitive factors and customize solutions to the customer's needs. To enhance value, we also provide marketing communication to support sales. 
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Bake and Cook

Products for baking and cooking at home, such as baking paper and food storage containers.
Icon of an incontinence product indicating ABENA's wide assortment of incontinence products manufactured in-house

Adult Care

Products made for the daily care of elderly or disabled relatives, including skin care and incontinence products.
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Pet Care

Products for pet care, including floor mats and absorbent pads.
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Baby and Mom Care

Products made for both baby and mom, such as diapers, skincare, lotions, and sunscreen.
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Dining

Products that make food storage or eating on-the-go convenient.
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Modern home products

Everyday essentials for home and self-care inspired by the Nordic lifestyle.

Explore our retail catalog

Our retail concepts and knowledge can help your business grow.
Download our catalog and get inspired today.

Download catalog

Premium brands

Our premium lines are tailored to meet real consumer needs. Bambo Nature has been loved by parents for over forty years, known for its soft, ecolabeled baby diapers, while ABENA Light offers thin, discreet pads for light to moderate incontinence for adults.

Designed for active lifestyles, the range combines comfort, softness, and discretion - all certified by the Nordic Swan Ecolabel.

Packer's brands

ABENA’s packers’ brands, ENA Living and ESSENTIALZ, aim to improve retail margins while preserving consistent quality. We oversee the entire process – from sourcing to packaging design – so you can offer cost-effective, ready-to-sell products without any extra hassle. 

Ideal for retail shelves, cash-and-carry formats, and online marketplaces.
 

Private label

Our large production facilities and sourcing setup enable us to manufacture and deliver products fast. We specialize in cross-border selling, meaning that if you have locations in several countries, your private label will be handled centrally from Denmark with global and local support.

All ABENA products and concepts are available as private labels.

own production

Better care begins with better products

From baby diapers to incontinence products - we manufacture a wide range of quality products in-house. Our products are known for their high absorbency, skin-friendly materials, and reliable performance. We ensure consistent quality, stable supply, and room for innovation.
See how we produce with care

Documentation and certificates

We provide all required documentation and certificates so you can focus on what's important for your business. We help you keep track of the latest developments and the regulations.

In-house quality control

We perform quality tests of our own produced and sourced products in-house. Through random-sample testing and on-site quality inspections, we carefully document parameters such as durability and strength to make sure that we meet the quality standards that you know and trust.

Supply you can rely on

Consistency and reliability are at the heart of our setup. Combining strong sourcing, modern in-house production, and advanced logistics, we ensure a dependable and timely supply of your products, so you can operate with confidence.

Strong sourcing setup

We source the world for you

Our sourcing setup rests on a commitment to go the extra mile for our customers. With our highly skilled team of sourcing specialists and a wide and strong network, we build trusted partnerships with reliable suppliers across the globe. Our goal is to deliver the right products at the best price – without compromising our high-quality standards.

Learn more about our sourcing setup