Retail
With over 25 years of experience, we support your business growth through flexible product assortments, a transparent supply chain, and reliable on-time delivery.
More than a supplier
Trusted retail partner
We help retail chains and wholesalers reduce complexity, ensure reliable supply, and keep costs under control. With global sourcing, own production, and decades of experience, our blue ABENA logo is your guarantee of quality, trust, and a long-term partnership. From premium brands to private labels, we deliver the right products – on time, every time.
Six shelf-ready solutions
We offer six diverse, ready-to-sell concepts focused on everyday needs, lifestyles, and interests. Before launching the right concept, we assess competitive factors and customize solutions to the customer's needs. To enhance value, we also provide marketing communication to support sales.
Bake and Cook
Products for baking and cooking at home, such as baking paper and food storage containers.
Adult Care
Products made for the daily care of elderly or disabled relatives, including skin care and incontinence products.
Pet Care
Products for pet care, including floor mats and absorbent pads.
Baby and Mom Care
Products made for both baby and mom, such as diapers, skincare, lotions, and sunscreen.
Dining
Products that make food storage or eating on-the-go convenient.
ENA Living
Everyday essentials for home and self-care inspired by the Nordic lifestyle.
Premium brands
Our premium lines are tailored to meet real consumer needs. Bambo Nature has been loved by parents for over forty years, known for its soft, ecolabeled baby diapers, while ABENA Light offers thin, discreet pads for light to moderate incontinence for adults.
Designed for active lifestyles, the range combines comfort, softness, and discretion - all certified by the Nordic Swan Ecolabel.
Designed for active lifestyles, the range combines comfort, softness, and discretion - all certified by the Nordic Swan Ecolabel.
Packer's brands
ABENA’s packers’ brands, ENA Living and ESSENTIALZ, aim to improve retail margins while preserving consistent quality. We oversee the entire process – from sourcing to packaging design – so you can offer cost-effective, ready-to-sell products without any extra hassle.
Ideal for retail shelves, cash-and-carry formats, and online marketplaces.
Ideal for retail shelves, cash-and-carry formats, and online marketplaces.
Private label
Our large production facilities and sourcing setup enable us to manufacture and deliver products fast. We specialize in cross-border selling, meaning that if you have locations in several countries, your private label will be handled centrally from Denmark with global and local support.
All ABENA products and concepts are available as private labels.
Explore our retail catalog
Our retail concepts and knowledge can help your business grow. Download our catalog and get inspired today.
Download catalog (CTA BRO082)